Flo is the world’s leading one-stop health app for women during their entire reproductive life cycle: from first periods to menopause, from pregnancy to young moms. We are living in a time where women’s health is severely under researched, underfunded, and often overlooked, which generally leads to women and people who menstruate feeling poorly educated on the matter. We believe knowledge is the ultimate source of empowerment for women around the world. Flo aims to reshape the industry at large by democratizing access to trusted and relevant health information from a secure community of experts, helping millions of users understand their unique signs and symptoms and use this knowledge to take care of their overall health more efficiently. This is reflected in our mission, which is to significantly improve the health and wellbeing of women, girls and everyone who menstruates worldwide. Flo helps its users to understand the meaning behind their bodies’ signals and engages them to take a proactive role in their wellbeing and management of their overall health. The app provides users with accurate cycle predictions and insights, and a wealth of science-backed and at the same time user-friendly content. In order to uniquely meet the needs of our users, we use data science and AI to deliver the most personalized cycle predictions available for each individual and offer a wealth of resources, including Our Period Tracking and Cycle Predictions, Health Assistant, Health Insights, Community and Health Report. Flo is developed together with over 100 scientists, doctors and health experts that ensure that both app content and functionality are medically credible.

As we look to the future, our vision is for every girl, woman and person who menstruates to use Flo on a daily basis, learning more about their health and feeling more empowered as a result. With this as our foundation, we will continue to develop our product in a way that helps our users leverage their deeply personalized health insights so that they can proactively manage their overall health and appropriately advocate for themselves when they feel their symptoms are being overlooked. In the long run, we will also continue evolving the expertise as a proactive care solution, as well as add new complementary areas, such as telehealth, DTC, or employee benefits. As a recent example, this year we’ve introduced Flo as a benefit to US employers to better support women in the workplace with the resources they need to thrive both physically and mentally.

A decade ago, the femtech industry attracted just $23 million in venture capital investments. By 2019, investment jumped to nearly $600 million. While the growth is evident, it is not skyrocketing in comparison to the broader health & fitness category. We are currently observing that the femtech market is maturing, as there are more and bigger funding rounds. We’ve also noticed the signs of upcoming consolidations and M&A deals, so there will be more public companies that will integrate various subdomains. On top of that, I also feel there will appear more products for the audiences whose needs are underserved at present, such as menopausing women. There will also be more top of the funnel market growth as founders and VCs will see successful examples in the industry. At Flo, our goal with everything we do, and this funding in particular, is to showcase what femtech can accomplish and that it is worth investing in.

Users of the Flo App share their most intimate details with us and would not do so if they could not trust us to maintain their privacy and ensure the security of their data. We have created a culture of privacy at Flo that is supported by robust policies and procedures, which are embedded into our processes and are constantly monitored and reviewed as part of our privacy program. Our aim is to be open and transparent with our users about our privacy practices and users can read more in our privacy portal and security page, which we regularly update to keep users informed in addition to our privacy policy.