Basically, it was my own work as a Head of Product at Lux Trust in Luxembourg. As the Head of Product, my responsibility was to handle several teams for different products. As the only one having a purchase card, it was my responsibility to pay for everything. An example was, someone had to purchase a research paper, and the purchase request sat on their manager’s desk for weeks. By the time the approval came in, the report was overdue its deadline. This made it obvious to me that there has to be a more efficient way. We conducted some research on how other firms are doing their finances, specially their level of collaboration among team. The data proved that there is usually no collaboration among finance and non-finance teams. Therefore, employees suffer from the approval process of payment/purchase requests especially when it’s urgent. Consequently, the finance teams on the other hand, suffer from document collection & processing problem. This is not on their daily task list due to low priority. This causes a huge delay in flow of financial data. Ultimately, making companies unaware of their actual current financial situation in real time. This is how we came up with Haslle. We did a sample market study by going through some companies which we were in contact with, showing them marks of the product design and how it would work. After receiving good feedback, the decision to implement it only seemed natural. It took pretty much all of 2020 to implement it, to integrate a vendor for cards or bank transfers and get our first clients.”

There’s a big problem of productivity and efficiency in the client’s operations. Most of the tasks of operations is just put into transacting, controlling and monitoring all of the financial operations. Financing should be focusing more on planning, advising and strategizing or helping the CEO. Instead, the time goes to processing the same things, the same invoices, documents and receipts all the time. The second problem is the data. Everything is so clunky and delayed, getting the data at the right time can be challenging. Therefore a full overview of company cash flow is not available.”

Our aim is to enable CFOs and finance managers. Mainly, ones who manage remote teams or teams that are distributed in some way. Haslle is suitable for those who manage freelancers, sales/marketing or product teams that travel, use different tools or often need purchasing power. Most of the firms using our spend management software are professional services like consulting, advertising, content creators, but also technology and SaaS firm’s.

The key values that drive our strategy is creating and increasing value for our clients. We want to help the CFOs and their teams to do things in a more efficient way. Our main focus is the employee. We want employees to be able to grow in the company and achieve things and see the results as far as possible. The third value is exploration – There are many things to be discovered, and we want to be there to enable that.

New clients just need to provide data to verify the business and verify its accounts. Next, clients receive guided support emails where the knowledgebase is shared. Also, clients can book calls on demand with our support team for easier setups. Additionally, a slack channel is opened for clients for easy communication with the support. There, the clients may ask any questions or raise some problems they might have at any time. The onboarding is quite fast. However, it depends on the set up of the company and how fast they are able to give the budgets for their employees and teams. Mainly the finance team on-board within the first month around five users. And then the second and third months we have more other departments joining either marketing or product or sales or operational and then the whole team.